Raising prices for a product or service is challenging. One strategy is to keep the headline price but simply offer a cheaper product — fewer chips in the bag, fewer deliverables in the sponsorship package.
But what happens when you so misfired from the get go that you can’t sneak in a change? Or, what if your product or service has simply gotten far better and more competitive?
I’ve heard lots of advice on how founders and early stage companies often start off by charging too little and need to try to maximize their ask early on. Too bad I didn’t know that starting Technical.ly — because our business team still struggles with the legacy of our pricing strategy from our founding, some six years ago.
Continue reading What happens to old customers when your prices go up