Journalism is a strategy, not an industry

Journalism is a strategy, not an industry.

Newsrooms should rethink their competition. Journalism organizations are in dozens of different businesses. What we share in common (journalism DNA) makes us more partners than adversaries. The many businesses that are competing for the revenue and not providing other community value, like service journalism, are the real competition.

This was the focus of a lightning pitch I gave this weekend at the national Online News Association annual conference in Denver. Below find my slides, audio and some tweet reactions I received.

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Acts of journalism that aren’t written articles

Because the modern concept of journalism was developed inside newspaper newsrooms, we’ve stayed stuck on the idea that journalism only looks one way: written words with a feature lede and nut graf.

Maybe a photo essay. Or an editorial cartoon. Or nonfiction book. Radio and TV reports too can cut the pass. But we know what form comes to mind first when journalism is invoked: writing and editing long, multi-source feature stories, likely to put into some print publication. That has to adapt.

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What I’ve learned hosting travelers with Airbnb for a year 

Of all the buzzy web companies that will define my generation, Airbnb is likely the one I’m most jealous of not creating.

As a traveler and host on Couchsurfing.org since 2008, like millions I missed the too-obvious opportunity that people would pay for a better experience with a similar global community. It’s brilliant and connective and exciting and has a solid revenue plan — and if it has become the primary example of racial bias in the sharing economy, that’s something to be corrected, not a reason for it to be destroyed (Likewise, criticism of it driving up rental costs is probably not true yet)

I joined the peer-to-peer housing platform in December 2011 and took my first trip using the service in February 2012 to Birmingham, Alabama with my then girlfriend SACM. More than four years later, I continue using the service to book travel accommodations, preferring the service for homey placements in residential neighborhoods with hosts who can give local recommendations. I just find it far more interesting than a hotel — it helps that they’re almost always more affordable too.

So I was excited that I could combine these interests — welcoming guests, offering advice and making some additional money — as an Airbnb host when SACM and I bought a home together a year ago.

Last month marked a year of our hosting guests via Airbnb. To celebrate, I wanted to share lessons, advice and, yes, data from the experience.

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