Two social video lessons: daily posting, and be wary of paid experiments

Social video data: This will be embarrassing (low view counts!) but insightful!

This is the first full year I took social video serious. I mostly hang around on TikTok and re-post elsewhere so I was surprised when I noticed my Instagram reach growing faster in the last few months, while TikTok reach declined. I was curious what might stand out, knowing that the algorithms are being tweaked all the time. TikTok does get some real large outliers (for me right now, that’s 50k+ views), so I’m interested in the averages, that exclude the big swings.

When I charted it out, two really clear moments stood out, which each can tell a clear piece of advice that will sound familiar.

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Two kinds of stories go viral: The rare and the commonplace

[This was originally a social post]

The biggest problem I see on social media is how often we confuse things that get attention because they represent something that happens often, and emerging that gets attention because it’s entirely unusual. One marks a pattern, one shares an outlier.

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How to Blow Up a Pipeline

Nonviolence should be a tactic of resistance movements, not a holy covenant As famed South African activist Nelson Mandela (1918-2013) said “ I called for nonviolent protest for as long as it was effective.”

Yet today’s climate change movement, advocating against environmental destruction, have calcified into purely nonviolent pacifists. A whole range of tactics have been deployed by successful movements, even excluding violence on people but focusing on property destruction. Was the fall of the Berlin War a violent attack on a wall?

That’s the short, provocative and effective 2021 climate activism book by Andreas Malm entitled: How to Blow Up a Pipeline: Learning to Fight in a World on Fire. It inspired a film of the same name. The movie is a fictional narrative, but the book is a challenging, but important, nonfiction read for activists.

As the author argues, the two most common defenses of nonviolence:

  • moral: we are the good guys, so nonviolence is the only option and
  • strategic: it is always taken too far, so it is actually the better option

Yet this “strategic pacifism is sanitized history,” Malm writes. All so-called nonviolent movements benefited from “the radical flank effect,” in which a more violent group pushed the issue even farther. In contrast, the nonviolent movement seemed sensible. In this way, even if radical and more centrist groups despite each other, they actually work together.

As the author writes: “There is something suspicious about total tactical conformity”

Below I share my notes for future reference.

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What Works (and doesn’t) in Community News

This is primarily a place for my notes from this book for my future reference, but I have also included below an essay about the book I originally posted on Linkedin.

American journalism leaders rightly view local news models as worryingly limited. After nearly 20 years founding and operating a local news org, I believe many take too narrow a view of how to address that worry.

That’s why I was interested to read What Works in Community News: Media Startups, News Deserts, and the Future of the Fourth Estate, published in 2024 and written by Ellen Clegg and Dan Kennedy, two well-regarded journalism insiders who also host a podcast on local news. (Clegg is a longtime Boston Globe veteran who founded hyperlocal news site Brookline News; Kennedy is a Northeastern University faculty member.)

The book came out two years ago, and for fellow local news nerds, it’s still worth adding to you collection. Buy it!

Below, I share my reflections, and I have criticisms, but they’re more about the broader local news discourse than the book itself 🙂 I come with peace and love.

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Pro-entrepreneurship is not the same as pro-business

[This was originally a social post]

Pro-entrepreneurship is not the same as pro-business.

You can support new ideas, competition and experimentation, and still be skeptical of incumbents. Being pro-entrepreneurship means backing good-faith attempts at something new: letting teams iterate, letting bad ideas fail, and letting good ones scale.

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What happens after Eureka?

We love to celebrate the spark of a good idea, but we too often skip over the long, uneven road it takes to get that idea into the world.

Research on innovation keeps pointing to the same tension: breakthroughs come from serendipity and “structural holes,” where people from different disciplines collide, but impact only happens when we deliberately smooth the path that follows. That’s what made a conversation I led at Baltimore’s University of Maryland Biopark, inside the innovation district’s year-old 4MLK building feel special.

I contributed Technically coverage here and here. The Biopark team had a photographer on site, so I also just pulled some of the shots of me in action below.

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How to prepare for facing violence

Violence is rare. Even those who seek it might encounter only a few hours of direct and active violence

For of the rest of us, a few minutes could shape the rest of our life. Better prepare.

That’s from the 2011 self-defense book Facing Violence by Rory Miller, a longtime corrections officer who worked in Iraqi prisons and developed self-defense training courses.

Miller has a vibe and a viewpoint, including personal stories alongside tactical advice. This book is a philosophical and practical guide that would be a good accompaniment to self-defense training. The book’s chapters are the seven stages that he identifies are part of navigating violence. Those stages:

  1. Legal and ethical frameworks
  2. Violence dynamics
  3. Avoidance
  4. Counter ambush
  5. Breaking the freeze
  6. The fight itself
  7. The aftermath

Below I share my notes for future reference.

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Simulacra and Simulation

The industrial mass-market modern age brought forth intertextuality, hyperreality and meaning implosion. These concepts — that media reflect other media, rather than reality, until we can no longer separate truth from story — is a defining princiople of postmodernism.

That’s how French philosopher and controversial academic Jean Baudrillard put it in his influential 1981 treatise Simulacra and Simulation. I read excerpts as an undergrad, and his other works. I just reread the 1994 English translation by Sheila Faria Glaser.

It’s a challenging read, but like all good philosophy, whether you disagree with it all or not, Baudrillard certainly makes you think. Once strawberries were a whole food to eat seasonally and locally. Then they became an ingredient, and then chemically recreated as a flavor. How does that change us?

Below I share my notes for future reference.

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Make it illegal to use a photo for an AI-generated video

This was originally produced as a social video. Below is a script version.

Make illegal any use of a person’s likeness in any AI-generated video. Do it now.

Here’s why.

For 150 years, courts have recognized something called the right of publicity — the idea that your face, your voice, your identity belongs to you. Not to a tech company, not to a political campaign, not to a creepy ex. You.

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