As filed – without edits – last week for today’s edition of the Philadelphia Business Journal.
Denise Williams has a brutal walk to her boss’s office.
She is a one woman-office charged with launching East Coast operations for Goodman Marketing Partners, a direct marketing company in San Rafael, Calif., 20 miles north of San Francisco.
“They’ve been pretty much West Coast exclusive, so my job now is 50 percent business development and 50 percent hands-on business execution,” she said. “It’s a remote world, but still clients need face to face time. I’m developing new business relationships and working with those clients.”
She hasn’t filled the role even two months yet, but her plans of expansion involve moving out of her home office in Morgantown to a higher profile locale.
“In the next three to five years, we want to be in a position to establish a significant presence in the City of Philadelphia,” she said, noting the region’s place in the advertising world. “I’ve been in and among the best marketing directors in the world right here in the direct marketing hub. This is where direct marketing is. This is the place to be.”
Continue reading Denise Williams: the Philadelphia branch of Goodman Marketing Partners
