How foundation funding could be protecting a journalism pay bubble

A journalist salary bubble may still be lurking somewhere beyond the newspaper right-sizing of the past decade.

We at Technically Philly are in the process of hiring our first reporter — to begin as an independent contractor expected to make something like $30,000 in a 12-month period. That’s a respectable, entry-level salary for a young, hungry reporter in a big market.

Unless you think otherwise. A freelancer friend of mine gave me a little grief, said she had a $30,000 salary when she started in 2004, expecting the total to have gone up in the ensuing years. I tried to remind her that in the years since she started, the momentum on subscription declines and advertising reductions have accelerated, not to mention a recession that stalled, if not shrunk, salary growth.

In short, her argument seemed to redouble my confidence that our small startup, for-profit technology news site was doing alright to budget $30,000 for a young reporter who would focus on reporting, social media and outreach. Her argument did something else though. It made me think there may still be shocks left in this generation-long restructuring in news from higher-yield print monopoly to lower-yield, online competition.

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21 things membership-driven design resource Fab.com learned in its first year

My colleague Brian James Kirk shared these slides from a presentation from the CEO of Fab.com, a membership-based design resource that is less than a year ago. The slides and the takeaways are valuable.

Boardwalk Empire: five lessons to learn from season one of the hit HBO drama

The celebrated HBO historical drama Boardwalk Empire, set in Prohibition-era Atlantic City, is making its way through its second season, and I’m catching up, having recently finished watching the first season.

The well-funded period piece, with backing from Scorsese, Wahlberg and others, tracks the life and times of a character based on a real political boss of the time. It’s a compelling story, tinged with real happenings, heavily researched authenticity and complex characters. In short, it’s a great watch.

Having finished the first season, there are a few takeaways I found myself internalizing:

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Philly Tech Week April 22-28, 2012: seeking anchor organizers and sponsors for second annual festival

The second annual Philly Tech Week will take place April 22-28, 2011, as we announced on Technically Philly recently.

We unveiled our media kit, made impressively by my colleague Brian James Kirk, which you can see here.

The open calendar of events was first held this past April, attracting more than 4,000 people attended at least one of 65 events held throughout the city and surrounding counties during the inaugural celebration. See my roundup of the event series impact here.

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Steve Jobs: ‘I don’t want to see us descend into a nation of bloggers’ [VIDEO]

In honor of the passing of Steve Jobs, I was trolling through videos of the Apple co-founder. I came across one that was very relevant to the news industry today.

More than a year ago, Steve Jobs spoke about the iPad and Apple’s broad role in touching publishing and journalism, during a broader interview at the D8 conference.

At 1:50 in the below video, watch highlights of Jobs talking about his relationship with news and follow the quote below.

“One of my beliefs, very strongly, is that any democracy depends on a free, healthy press…. Some of these papers — news and editorial gathering organizations — are really important. I don’t want to see us descend into a nation of bloggers myself. I think we need editorial more than ever right now. Anything that we can do to help the New York Times, Washington Post, Wall Street Journal and other news gathering organizations find new ways of expression so they can afford to get paid, so they can afford to keep their news gathering editorial operations in tact, I’m all for. What we have to do is figure out a way to get people to start paying for this hard earned content. So [the tablet industry] provides us an opportunity to offer something more than just a web page and to start charging something for that. I’m trying to get these folks to take more aggressive postures than what they traditionally charged for print because they don’t have the expenses of printing, they don’t have the expenses of delivery and to charge a reasonable price and go for volume. I think people are willing to pay for content.”

Success in service industry: Retainers, recommendations and referrals

Knee deep in a service industry business, I’ve found a real, consistent rhythm of where financial success comes to these types of companies.

The act of selling products, of course, is like finding your Atman of the service industry, so, acknowledging that that is at the top of the pyramid and any kind of client work is the foundation, let’s look at what helps these service businesses thrive enough financially to ever endeavor to trial a product or two: the three “R’s.”

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Shark Tank: 25 things I learned from watching the startup pitch reality TV show

Whether they are meant to be there or not, real business lessons are buried within the made-for-TV, startup-pitch-event-turned-reality-show Shark Tank, and despite the raised eyebrows, I love the program.

A rotating crew of five potential investors, billed as self-made millionaires, hear quick pitches from would-be entrepreneurs of varying skills, interests and levels of experience. Sometimes deals are made; sometimes those entrepreneurs walk away with nothing, aside from a little exposure.

This is not the first time I’ve talked about the show: last fall, I wrote about what the Knight News Challenge could learn from Shark Tank.

I watched most of last season and all of what has come out so far this year. I’ve got to thinking there are a few lessons to be learned from watching. Updated: Tech Crunch has a newer post offering lessons for the show.

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Should your business use an independent contractor or hire a full-time employee?

Following President Obama’s much hyped jobs speech, small business owners have been discussing the direct ramifications for if his proposals were enacted by Congress.

My Technically Media colleagues and I were specifically interested in these details, as provided by the New York Times:

“The centerpiece of the American Jobs Act is an extension and expansion of the cut in payroll taxes, worth $240 billion, under which the tax paid by employees would be cut in half through 2012. Smaller businesses would also get a cut in their payroll taxes, as well as a tax holiday for hiring new employees.” Also: $4k to any business that hires an employee that has been looking for a job for six months.

Beyond the fact that those proposals aren’t actually in place yet, I wanted to share the basic, common reasons for why independent contractors and freelancers are still the way of the world, particularly in publishing.

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ONA Philly September: NewsWorks from WHYY one year after launching [VIDEO]

Photo by Dan Victor

Nearly a year after launching, the team behind the NewsWorks community-driven online news effort from WHYY, the Philadelphia public media organization, shared its lessons. It was the third event from a revived local chapter of the Online News Association.

After an hour of beer donated by Boxcar Brewing, sandwiches from the Trolleycar Diner and pretzels from the Center City Soft Pretzel Co., I kicked off the night and introduced WHYY editorial chief Chris Satullo.

Satullo and Don Henry, two of the many leading faces behind the NewsWorks initiative, shared five tasks they got right and five tasks they got wrong. Text of them all and video of the first few below.

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#wjchat: curating Business of Journalism discussion on popular journalists Twitter discussion

The Business of Journalism was the focus of the 82nd episode of the popular, national #wjchat Twitter chat Wednesday night, and I’m happy to say I hosted the affair.

Check the archived chat here.

Below check out the Storify, I put together highlighting some of the more interesting responses to the series of questions put out by the facilitator. As host, I was meant to drive conversation, outreach and use any expertise I had on the subject.

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