On entrepreneurship – Page 20

What if advertising wasn't in a recession, but dying?

downward-trend It would create a permanent fissure in the media world.

The question of whether plummeting advertising numbers are representative more of a broader trend than just the economy was the focus of an interesting post from James Fallows of the Atlantic, as I found from Philadelphia Inquirer online editor Chris Krewson.

The real problem is, advertising is dying. It’s just pulling down newspapers along the way. Next up: TV, radio, and Google.

This is why I was warning anyone who would listen that traditional media’s schadenfreude when the internet bubble popped in 2001 was probably misplaced. Because the reason it popped was one finally had the metrics to show Advertising Doesn’t Work. Google has forestalled the inevitable by doing the Net equivalent of the “tiny little ads” schtick of a decade or two back, but I think they see the writing on the wall, which is why they keep trying so desperately to find something, anything, other than search that’ll make money…. [Source]

Continue reading What if advertising wasn't in a recession, but dying?

What is a blog and why do so many people hate them?

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If you check out Technically Philly and you follow every minute change, you may have noticed that the tagline that we boast at the site’s top has changed slightly.

Last week it still read: “Technically Philly is a blog covering the community of people who use technology in Philadelphia.” Now it says, “Technically Philly is a site that covers the community of people who use technology in Philadelphia.”

It may be a small change, but we realized we were lying.

Twelve years ago December in Ohio, they say, Jorn Barger took to calling his Robot Wisdom site a “web log,” as his collection of links were, he said, literally logging the Web.

The type of Web site quickly took to house a variety of online diaries, often collecting news and commentary, too, but always flowing in some form of sequential order.

In 2004, with five million worldwide, the blog format was said to have hit the critical mass of being mainstream, bringing with it a new crew of news analysis and commentary, then largely from an outsider’s perspective.

Something happened then. While some even well-known blogs — like Deadspin, as Buzz Bissinger, Bob Costas and then-Editor Will Leitch made famous — maintained that the outsider’s perspective was crucial to the blog form, the world went silly with blogs.

Continue reading What is a blog and why do so many people hate them?

Five sales lessons that I don't think Seth Godin meant to give last month

I am surprised to say I’ve become something of a fan of marketing author Seth Godin.

I find his blog purposefully insightful, thought-provoking and strangely general. A person from just about any industry could take lessons away from his posts, which, of course, is likely his purpose.

It’s in that way that if, say, a fellow young journalist asked for a few blogs to follow, I’d suggest at least two that really don’t have any direct relationship to newspapers or even media. I’d certainly say Godin’s, and I’d also say Mark Cuban‘s — but that’s for another post.

I have to fight an urge to share very nearly everything they post.

Last month, though, I found a bit of a theme in Godin’s posts. It may have been because of my focus of my own announcement of intentions to monetize Technically Philly, but no matter the reason, I think Godin offered a series of interesting thoughts on making sales, all of which correlated, I thought, to Web startups.

Continue reading Five sales lessons that I don't think Seth Godin meant to give last month

Advertising with @TechnicallyPHL and what other Web startups can learn

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Earlier this week, I launched the first profit-end of a business in my entire life — assuming the tax-status gray area of cutting hair and writing term papers for friends doesn’t count.

Technically Philly, a news site covering technology and innovation in Philadelphia that I launched with two friends, began soliciting advertising, the first in a series of monetization strategies — because advertising can’t be king anymore.

In the first four months, we’ve been introducing members of this region’s Web 2.0 and co-working communities, but we have so much ground yet to cover. We’re only now making friends with the bubbling venture capital scene in Philadelphia, and the innovation and technology that is being employed in this region’s rich life sciences and biotech sectors would blow you away. We want to report appropriately and effectively with wisdom and justice, chronicling the heights and depths and direction of this scene and its creative economies.

And that’s just it, for a Web startup, you have to be patient. By most accounts, four months is likely early to launch monetization, but, simply put, the fiscal standing of my two co-founders and I makes it necessary to get the profit structure squared away.

See our media kit for Technically Philly — designed by Brian James Kirk.

There are a host of issues we’re eager to take on, if only just to learn about the real practicalities of entrepreneurial journalism.

Continue reading Advertising with @TechnicallyPHL and what other Web startups can learn

Young journalists should learn how to write a business plan

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I stepped into uneasy ground when I graduated from college last year.

For a host of reasons, not least of which are a recession and free falling print industry, freelancing isn’t the surest bet for this young journalist. Likely not for you either.

Job prospects are rare and uniquely competitive now.

So, of course, it’s the perfect time to start your own venture. Will it fail? Maybe, but when you’re young, with fewer responsibilities, the chance at making something of your own is a wonderful one.

But first things first, you need to be able to write a business plan.

Continue reading Young journalists should learn how to write a business plan

Disclosures

This is where I will post any potential biases or conflicts of interest. I do not feel the below work or relationships cloud my ethics as a journalist, but transparency is of the utmost importance.

If you have any questions or comments, contact me here. To see a more complete list of my work and professional experiences here.

I have contributed to uwishunu.com, an arts and entertainment blog for Philadelphia, that is a product of the Greater Philadelphia Tourism and Marketing Corp.
I worked with Eugene Martin, a filmmaker and Temple University professor, and he became a mentor of mine from January 2007 onward.
I volunteered at the Village of Arts and Humanities in the Fairhill neighborhood of central North Philadelphia from January 2007 to May 2008.
I have worked and volunteered in a variety of schools and programs administered by the Philadelphia School District, including, but not limited to, Freire Charter School and the Franklin Learning Center, between January 2005 and My 2008.
I reported for the Philadelphia Inquirer from December 2005 to May 2006 and again during summer 2008.
I attended Temple University and was involved in a variety of organizations, most notably The Temple News, from August 2004 to May 2008.
I have been politically registered as an Independent, affiliated with no political party, since spring 2004, when I first registered to vote.

I have listed the above facts because some may think they could affect my ability to fill my roll as a freelance journalist and blogger here.

On this professional site, I blog about being a young freelance journalist in Philadelphia – with central themes on pitching, writing, researching, networking and happenings in cities everywhere.

ChristopherWink.com by Christopher Wink is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.