I work at a startup. Not a tech startup or, to be honest, according to some, any kind of startup at all. I help lead a growing, young, small media business that happens to cover technology companies and startup culture, so I’m around conversations about definitions a lot.
Let me be clear: in this post, I’m using the definition I use for ‘startup,’ meaning a young company testing a business model. I’m writing here about what type of person I’m finding can work best in such an environment, which is different (but neither better, nor worse) than a large corporation or even another smaller, but more stable and more clearly defined, organization.


When you first launch your venture or your organization or group or initiative, you might throw every waking moment you have at it. You log lots of hours, play many roles and simply aim to outlast any competitors. It’s a blind outpouring of time. You start by working longer.

In three years at Technically Philly, I’ve noted a change in the sources that bring me the ideas for the stories I do. It made me think if it’s a trend that other niche media follow.